Friday, April 09, 2010

Apples - The Next Superfruit?

A new market survey finds that Americans believe apples should take their place alongside blueberries, cranberries and pomegranates as 21st century superfruit.

The new market survey Apples: The Next Superfruit, prepared by and The Lempert Report found:
"Shoppers regard apples as one of the top three healthiest fruits and 96 percent view the fruit as a value-based anytime food for both adults and children."
Apples were the first fruit we put on our Whole Food Sources for best liquid vitamins. It comes as no surprise to us that this wonderful fruit is finally getting the positive attention we feel it truly deserves!

Phil Lempert, CEO of and The Lempert Report, says, "Apples are rich in nutrients, especially fiber, are fat, sodium and cholesterol free, and contain a variety of phytonturients, including antioxidants, that play a role in the prevention of disease."

Although we are mindful that the survey was conducted on behalf of the US Apple Association, we cheer its findings.

The February 1866 edition of Notes and Queries magazine included a Pembrokeshire proverb: "Eat an apple on going to bed, And you'll keep the doctor from earning his bread."

This phrase over time became, "An apple a day keeps the doctor away."

Yes! Let's get this wonderful fruit onto the superfruit list!