If drinking cherry juice could reduce the pain and damage in muscles
induced by exercise (according to one recent study) then one really has to wonder how powerful drinking a little goji juice can be.
You see, the goji berry of true Himalayan origin now has 72 independent clinical studies -- not company sponsored -- all supporting its health-giving benefits (a surprisingly wide range of health benefits) and independent study of this remarkable berry is ongoing... whereas the recent cherry juice study from the Human Performance Laboratory at the University of Vermont was "sponsored by US-based company Cherrypharm" -- a company that makes a tart form of cherry juice which is target-marketed at athletes.
Personally, I prefer independent studies. How about you?