For example, it's ridiculous to claim a cereal is healthy if you later discover it is super high in salt and sugar content. Similarly, I don't want to be misled into believing a yoghurt is made with organic ingredients because it is branded as ‘Bio', or discover that a fruit drink contains very little fruit juice.
Remember the article I wrote about how PepsiCo is changing the labeling on two of its fruit-flavored Tropicana beverages to reflect the fact that they actually contain little or no fruit juice?
Well, what you might not be aware of is the fact that in July of this year the FDA urged the soft drink industry to review the ingredient statements on their soft drink labels following the withdrawal of a proposed “and/or” ruling on sweeteners. Beverage makers now have to ensure that the sweetening ingredients used in products are listed accurately. Up to that point, there had been continuous demand from the soft drinks industry for “and/or” sweetener labeling for over two decades.
Why not just be honest and label their products with what is REALLY inside?
Go back to an article I wrote in April of this year regarding the new reduced sugar cereals, most of which carry BIG BOLD LABELS about LESS SUGAR blazing across the box, as though to imply they are now so much healthier for you. The Associated Press asked nutrition experts at five universities to review the new reduced-sugar cereals to see how they stacked up with the regular versions. The nutrition scientists found that while the new cereals do have less sugar, the calories, carbohydrates, fat, fiber and other nutrients are almost identical to the full-sugar cereals.
In other news, food makers in the USA are scrambling to meet the January 1 2006 deadline for the new trans fats labeling requirements, and the debate over Country of Origin (COOL) labeling - whether it should be voluntary or mandatory - rumbles on.
Meanwhile, Nestle UK has found a way to refer to the calcium content in its cheesecake without it being considered a health claim, according to Dominique Patton, reporting for FoodQualityNews. The company used a cartoon of a woman to advertise its Little Notions Cheesecake, superimposing on her hair the following text: "Lemon Cheesecake's made with cheese. Cheese is full of calcium. Calcium makes bones strong. If I don't eat cheesecake I'll fall over." Now that's a pretty sad use of subliminal advertising, in my humble opinion.
If a tasty food can't really be healthy, and a healthy food is not tasty, manufacturers would do better to concentrate on being real about which category it honestly falls into rather than disappoint us on both.
I sincerely believe companies that take the high road, with fair labeling, will do better than those who create a wake of suspicion by deliberately writing around products' vices.
Whether its aspartame, soya, GM foods or high fructose corn syrup, in today's information-driven world, pressure groups quickly move to raise public awareness of missing, or conflicting, scientific evidence. Wouldn't it be nice if manufacturers took a more proactive role in replacing foods where the doubts cannot be laid to rest?
Even more important, ingredients should be of the highest possible quality.
Let's face it... health risks are as worrying to producers as consumers, and only where ingredients are the finest available, will food manufacturers be deserving of our trust.
Sure, our Himalayan Goji Juice is more expensive than some of the kool-aid-type knock-offs appearing lately (ever since this remarkable berry started popping up in the media) --- and for good reason. We ONLY USE goji berries that are GUARANTEED SCREENED using our proprietary spectral signature process to be the most potent containing ALL the health benefits in perfect balance with the most important 4 master molecules not found in any other food on our planet.The truth is, we reject more goji berries than we accept in order to produce a premium product that will deliver consistent results that compound over time the longer you drink it.
There is no other goji juice on the market --- and there never will be one --- that can deliver the powers of the original bloodline for lycium barbarum quoted in ancient Asian medical texts. Our spectral signature seal is our guarantee that you are getting the highest quality with the best of the best goji berries in every single bottle.
In a perfect world, other manufacturers would bend over backwards to ensure their products also meet such exacting standards in production, formulation and delivery.
Sidenote: And if you knew what we know about drinking Himalayan Goji Juice everyday, you would be crazy not to add it to your daily diet.
